Advertisement and sales promotion

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Advertising is a permanent strategy that involves marketing and sales, whereas sales promotions have a limited time frame. Different end goals. Advertising appeals to the wants and needs of a target audience, and seeks to persuade prospective customers that your company is worthy of their attention.